About the Knowledge and Innovation Working Group

Innovation is at the heart of new developments. Ensuring continued development and staying one step ahead of domestic and international competitors is all part of entrepreneurship. The working group gives substance to the specific issues of cultivation. In addition, the working group has an advisory role for its members on matters of innovation. Increasingly, the idea of exponential growth in technology is being propagated. Robotisation is a symptom of this. Society is undergoing a step change brought about by development and innovation. We are heading towards the ‘singularity’, where the possibilities seem to be infinite.

This step change will also provide opportunities for the growers of avenue trees. We need to continue serving the market well, to have economic prospects and to apply new production methods. Innovation is the result of cooperation between tree growers, suppliers, the market, research and government.